Social Sellers Podcast
Social Selling Tips for Small Business Owners
Hosted By: Faith Christiansen (aka BossFaithC)
Welcome to the Social Sellers Podcast, the show that helps small business owners and coaches in Australia turn social media into sales using simple systems. In this episode, Amazon Bestselling Author Faith Christiansen breaks down her signature framework — the 2 C’s That Convert: Content and Conversations.
If you’ve been posting endlessly on Instagram or Facebook and not seeing sales, this episode will show you why the missing piece isn’t “more content,” but the right mix of visibility and engagement.
Episode Summary
Most business owners think social media is only about creating more content. The truth is, content without conversations will never convert. In this episode, Faith explains how the first “C,” Content, is about creating scroll-stopping posts, Reels, and Stories that attract your dream clients.
But that’s only half of the system. The second “C,” Conversations, is where the magic happens — turning likes and comments into DM chats that build trust and lead directly to sales.
Faith shares why sending followers to a homepage or bio link is outdated (less than 3% ever click), how algorithms suppress posts with outbound links, and how to fix it by moving your links and offers into inbox conversations instead.
You’ll learn simple DM funnel strategies you can apply today to grow your email list with buyers, not just followers.
Ready to put the 2 C’s That Convert into action in your business?
Learn about the next step of Instagram DM automation by clicking the link below.
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Want daily strategies that actually work on social media? Follow Social Sellers Australia on Instagram for bite-sized tips on social selling, Instagram Stories, DM funnels, and digital products that help small business owners and coaches grow faster.
On Instagram we share:
🎥 Behind-the-scenes videos showing how we test strategies in real time
📲 Quick content ideas you can post today to boost visibility
💬 Conversation starters to help you turn followers into clients
⚡ First looks at new podcast episodes, live trainings, and resources
The algorithm hides valuable content if you’re not connected — following us on Instagram means you’ll never miss our latest tips, templates, or tools to help you turn conversations into conversions.
👉 Check out our content on Instagram and get the exact strategies we’re using right now to grow with social selling.
Where To Find Faith Christiansen:
Website: https://www.socialsellers.com.au/links
Instagram: https://www.instagram.com/bossfaithc
TikTok: https://www.tiktok.com/@bossfaithc
LinkedIn: https://www.linkedin.com/in/faithchristiansen/
Facebook: https://www.facebook.com/bossfaithc
Welcome to Social Sellers Australia, the home of simple strategies for small business owners and coaches who want to grow with social selling, digital products, and sales funnels. Founded by Amazon Bestselling Author Faith Christiansen, Social Sellers teaches you how to create content, start conversations, and build systems that generate consistent sales — without ads, without tech overwhelm, and without needing a huge following.
Meet Your Host:
I’m Faith Christiansen, Amazon Bestselling Author of Earn More, Work Less, Live Happy and founder of Social Sellers Australia. On the Social Sellers Show, I share the simple, real-world strategies I test every day to help small business owners and coaches grow with social selling—no ads, no overwhelm, no huge audience required. My signature approach blends content that attracts, conversations that convert, and lightweight sales funnels (including DM funnels and digital products) so you can turn visibility into revenue fast.
If you’ve felt the algorithm bury your posts or you’re tired of posting without sales, you’re in the right place. Each episode gives you step-by-step tactics you can implement in minutes: how to craft conversion content, spark authentic DMs, launch low-ticket digital products, and automate follow-up so your business sells while you serve your clients. I’m proudly based in Australia and serve entrepreneurs worldwide—bringing you clear, practical guidance that works right now on Instagram and Facebook.
What you’ll get here:
Actionable social selling playbooks for coaches & service providers
DM funnel scripts and conversation frameworks that feel natural
Digital product and sales funnel tips to create reliable income
Mindset shifts to help you work smarter, not harder
Hit play, implement one idea, and watch your social media sales start to climb.
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