You’ve been told you need to post multiple times a day and you really tried but you got burned out with what to post and it didn't even work for you anyway.
You hear daily the algorithm has changed and now you need to change everything you are doing and you are so freaking OVER it.
You have tried to do all the trends (maybe you even danced & lip synced like a show pony), but it didn't get you more followers, views and more importantly sales on social media.
You were told to cold message strangers and the poor people who made the mistake of following you with a spammy "welcome" message that is all about you until one finally says yes. It felt ick and got you unfriended and unfollowed a lot.
It is so freaking exhausting and if you’ve tried that (or you have procrastinated hard on doing any of that) and it’s left you broke, drained, scattered, or stuck on where to begin…with zero clue what to post.
You’re not alone...and it's not you or your offers.
It is not your content or even your message necessarily.
The truth is the way most people are teaching social media selling is outdated or doesn't work for smaller creators who want sales and not just fake "followers" to look successful.
“Niche down” is outdated and boring as bat shit to stick with over time. And when people are no longer interested in that topic, you are unfollowed or ghosted as a result.
Here is the truth, the social media algorithms are all now INTEREST (topic) and story-focused. Which means your content is matched with people who are interested in the topics that your content is about.
If the algorithm doesn't know what your content is about (SEO optimised) or you have a ton of followers not interested in the topics you are talking about, your visibility will be LOW or your content will be shown to the wrong people.
People don't follow for "value" or "expertise" alone anymore. Everything can be found with ChatGPT and Google.
They follow stories. Values. Energy. Emotion. They follow the personal brand, the face behind the business. I have seen people go to a coffee shop with awful coffee because they really like the owner.
They buy because of Connection. Conversation. Trust. Feeling understood.
They buy because they know you, your content speaks to them.
People now buy from people they resonate with, who make them feel something ... even if they are not following them. Remember people don't need to be following you to buy.
You just need to increase the number of people clicking your sales system links and to improve the number of people who buy as a result.
They buy because your systems make it simple and quick to take the next step with you.
This is why you need to have 3 things in your social media strategy if you are focused on making more sales from social media and not just growing random followers...
CONTENT. CONVERSATIONS. CONVERSIONS.